His foundation includes approximately 15 years on the dealer/showroom side—running showrooms, high-level kitchen design, project management, and leading dealer teams. This practical, dealer-centric perspective informs every sales strategy and leadership decision. Experience spans framed, frameless, and closet/storage lines across mid- to high-end price points, with expertise in good/better/best portfolio construction aligned to dealers, distributors, builders, and regional market dynamics.